LOGO REDESIGN
Very recently, the zoo I have went to most (not my fav zoo), The Prestigious: San Diego Zoo; has adopted an entirely new logo and identity for all of its programs.
It makes so much sense to do this and even as a kid I thought that they should have done this. I always wondered about the correlation between the Wild Animal Park (renamed to ‘San Diego Safari’ now) and the Zoo itself. Now we have that unifying identity that will successfully lodge itself into the hearts and heads of adolescences. I applaud them.
However, my source did point out something that I love to preach about. The logos that have repeating letters such as ‘A’ are all the same, and then the organic-ness of the design gains a crack. I believe that the repeating letters should be altered to look more WILD.
SOME WEBSITES for further info:
Their FAQ, Graphic Design Blog about the change!, The designer's website!

